SEO is the process of improving your website’s visibility in search engine results. It involves optimizing page content, using relevant keywords, improving site speed, structuring content correctly, and earning credible backlinks. When done well, SEO brings organic (unpaid) traffic to your site, increasing the chances of reaching people actively searching for your product or service.

SEO is not a one-time task—it’s an ongoing strategy. From creating useful blog content to updating metadata and ensuring mobile responsiveness, every part of your site contributes. The more search-friendly your site is, the more visible you’ll be to your ideal audience.