An SSL certificate encrypts the connection between your website and your visitors, keeping personal data like contact info or credit card numbers safe. Sites with SSL display “https” in the address bar, which most users now expect.

Beyond protection, SSL is also a trust signal. Visitors are more likely to engage with secure sites, and search engines prioritize them in rankings. Most modern platforms include SSL as a standard feature, but it's still important to understand its role in keeping your site safe and professional.