Images can enhance a website’s appeal and communicate messages quickly, but if not optimized, they can also slow down page loads dramatically. Optimization involves resizing images to fit the design, compressing them without losing clarity, and using modern file formats that load faster.

Properly optimized images balance quality and speed. They look sharp across devices while minimizing their impact on performance. Adding descriptive alt text also improves accessibility and SEO. Managing images thoughtfully helps keep your site attractive without sacrificing functionality.