Template-based designs offer convenience, speed, and lower costs. They’re pre-built layouts that can be quickly customized with your content and branding. For smaller projects or tight timelines, templates provide a solid starting point with decent flexibility.

Custom design, on the other hand, is built from the ground up to match your brand, strategy, and goals. It offers complete control over layout, features, and user experience—allowing for a truly unique site tailored to your audience.

The choice depends on what you're trying to achieve. If you need a fast launch and a limited feature set, a template may work well. If you want something scalable, strategic, and deeply aligned with your brand, custom design is the way to go.