Site structure refers to how your pages are organized and connected. When planned thoughtfully, it helps both users and search engines understand how your content fits together. This includes setting up a logical page hierarchy, using internal linking, and creating a clean, simple navigation menu.

Strong navigation is more than just putting a menu at the top of the page—it’s about creating an intuitive flow. Visitors should never feel lost or unsure of where to go next. Consistent page layouts, descriptive links, and easy-to-find buttons all contribute to a smoother experience.

Good structure also supports SEO by helping search engines crawl and index your content more effectively. When your site is easy to navigate, users stay longer, bounce less, and are more likely to convert.