Page speed refers to how quickly a website loads when a user visits it. In web design, speed is more than convenience—it’s a critical factor in engagement, retention, and SEO. Slow-loading websites frustrate users and often lead them to leave before the page even finishes loading. Optimizing images, reducing scripts, and using efficient code are just a few ways to improve load times.

Modern users expect instant access, especially on mobile devices. Even a one-second delay can reduce conversions and hurt credibility. Search engines like Google also factor speed into rankings, meaning a faster site is more likely to show up in search results. Prioritizing performance helps ensure a smoother experience that benefits both users and visibility.