A call to action (CTA) is any prompt that encourages users to take the next step—whether it’s contacting you, making a purchase, signing up, or downloading something. CTA strategy is about where they’re placed, how they’re worded, and how they stand out on the page.

Well-designed CTAs guide users through your website journey. They reduce confusion, offer direction, and support business goals. Design elements like button size, color, and position play a huge role, but the message itself must be strong. Whether it’s “Get a Quote” or “See Our Work,” your CTAs should match your user’s intent and timing.