A content management system is software that allows users to create and manage website content without needing deep technical knowledge. Popular CMS platforms include WordPress, Webflow, and Wix. These systems offer user-friendly interfaces, drag-and-drop builders, and customization tools that simplify site updates and content management.

Using a CMS makes it easy to add blog posts, edit text, swap images, and launch new pages—whether you’re a designer or not. For most businesses, a CMS is the backbone of their online presence, giving them the freedom to keep their website fresh and up to date without relying on a developer.