Colors influence emotion, behavior, and perception. In web design, they’re used to guide attention, create mood, and reinforce brand identity. Choosing the right color palette isn’t just about taste—it’s about strategy.

Effective use of color helps organize content, improve accessibility, and enhance navigation. Branding goes beyond logos; it includes color consistency, tone, typography, and visual style. A well-branded website feels cohesive, professional, and aligned with your business personality.

By applying color theory and consistent branding across your site, you create a recognizable and trustworthy experience that sticks with visitors long after they’ve left the page.